BIG BROTHER IS WATCHING: THE ICONIC EYE GETS A NEW LOOK

Published on 18 August 2026 at 14:03

ITV has revealed a bold new eye for the all-new series of Big Brother, returning this autumn on ITV2 and ITVX.

This will be the channel’s biggest run yet an eight-week season that sees AJ Odudu and Will Best return to host as a fresh group of strangers step into the nation’s most iconic house.

Reimagined as a house of surprises, the 2026 Big Brother residence is packed with unexpected twists and game-changing moments designed to keep housemates constantly on their toes.

Viewers can look forward to ambitious tasks, high-stakes nominations and dramatic live evictions as the contestants battle to outlast their rivals. Who will claim the life-changing cash prize and be crowned this year’s winner? The decision is yours.

The Big Brother brand has already amassed more than 157 million streams on ITVX. The series is produced by Initial (part of Banijay UK) for ITV2 and ITVX.


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